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About the Self-Publishing Course


Are you ready to share your knowledge, story, or expertise with the world? Take control of the publishing process and create high-quality books that grow your audience and your brand.


Is This Course Right for Me?


We’ve developed this course specifically with creators, entrepreneurs, and authors in mind. If you have a completed manuscript, this four-week program will equip you with the guidance, resources, and information you need to publish with confidence.



Sign Up for This Course If You:

  • Have a completed manuscript ready to publish
  • Would like to learn how to professionally publish your own content
  • Are ready to take full creative control of the publishing process
  • Are interested in helping other people publish their work
  • Want to turn your best-performing content into revenue


What’s Included in the Course?



  • 90-minute live training once a week for four weeks
  • Guided course workbook + Lulu swag
  • Access to the Lulu Team instructors for Q&A 
  • Exclusive access to our community forum
  • Free proof copy of your finished book


About Lulu


Since 2002, Lulu has empowered over 2 million authors, artists, educators, and businesses from all over the world to publish, print, and prosper. With our global distribution network, ecommerce solutions, and industry leading print-on-demand technology, you can share your story while growing your brand, your audience and your bank account.

Meet Your Instructors


Chelsea Bennett

Brand Engagement Manager

Chelsea is the Brand Engagement Manager for Lulu and is constantly researching and developing new resources for independently published authors. Her areas of expertise include self-publishing, Print-on-Demand technology, building an author brand, direct sales and marketing for authors and entrepreneurs. When not thinking about publishing, Chelsea can be found playing disc golf with her husband or having in-depth conversations about the universe with her cat, Batman.

Paul Hobday

Content Marketing Manager

Paul is the Content Marketing Manager at Lulu. He maintains the Lulu Blog and is responsible for all the words on Lulu.com (typos included). When he's not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.

Chad Stewart

Creative Director

Chad leads a team of creative visual problem solvers at Lulu. They work to elevate the brand’s visual identity through various marketing content including website design, illustration, video, print materials, and merchandise. Chad enjoys DIY house projects, live music, and spending time outdoors with his wife, 2 young sons, and their 2 dogs. 

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